When New Chip Flavors Hit Different (Like, Really Different)

March 18, 2026

Okay, so I stumbled upon this little gem and I had to share. You know how sometimes brands try to get super creative with chip (or crisp, if you're across the pond!) flavors and it's… a choice? Well, the BBC went out and got real reactions to some of these.

It’s really fun to see the range of responses, from genuine confusion to actual delight. Some of the faces these people make are just priceless. It definitely makes you think about all the effort that goes into developing new snacks, and how quickly some ideas just… don't land for everyone.

Give it a watch, it's a quick one and pretty amusing. Makes me wonder what the weirdest chip flavor you've ever tried was!