A trip down the rabbit hole (and office supply aisle)

March 19, 2026

Okay, so I was doing a little nostalgic internet digging the other day, and this gem from Staples popped up. It's from 2004, so a bit of a throwback, but honestly, it holds up so well!

It's basically their take on Alice in Wonderland, but instead of a magical forest, she's wandering through an office supply store. The visuals are really fun, and I love how they weave in all the classic elements – the white rabbit, the 'drink me' potion, even the Queen of Hearts – all with a very office-y twist. It's just clever!

It makes me think about how much advertising has changed, but also how some ideas are just timeless. Definitely worth a quick watch if you need a smile today.